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September 3, 2025

Global Argan Oil Market to Reach USD 2.1 Billion by 2032

The Argan Oil Market is witnessing significant growth as consumers increasingly adopt natural and organic products in their beauty and personal care routines. Valued at USD 1.1 billion in 2023, the market is projected to expand at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2032, reaching approximately USD 2.1 billion by 2032. The rising preference for chemical-free skincare, haircare, and therapeutic products is fueling demand for argan oil globally, with applications spanning cosmetics, pharmaceuticals, and dietary supplements.

Key Market Drivers

Rising Popularity of Natural and Organic Cosmetics

Consumers are increasingly moving away from synthetic chemicals in favor of natural ingredients. Argan oil, rich in vitamin E and fatty acids, is widely recognized for its moisturizing, anti-aging, and hair-strengthening properties, making it a preferred ingredient in premium cosmetic products.

Growth of Haircare and Skincare Industries

The surge in skincare and haircare product consumption, driven by social media influence and beauty awareness, is propelling argan oil demand. Shampoos, conditioners, serums, and facial oils enriched with argan oil are experiencing strong uptake among diverse consumer segments.

Increasing Awareness of Health Benefits

Beyond cosmetics, argan oil is valued for its nutritional properties, including antioxidant, anti-inflammatory, and cardiovascular benefits. Rising health consciousness is encouraging its use as a dietary supplement and functional ingredient in food products.

Market Restraints

High cost of pure argan oil and supply limitations due to labor-intensive extraction processes may restrict market growth. Additionally, the prevalence of counterfeit or adulterated products can affect consumer trust and hinder adoption in price-sensitive markets.

Emerging Opportunities

Expansion in Dietary Supplements and Functional Foods

The functional food and supplement segment offers growth opportunities, as argan oil is increasingly incorporated into health drinks, capsules, and culinary products, appealing to health-conscious consumers.

Growth in E-commerce Channels

Online retail platforms provide direct access to global consumers, facilitating the sale of premium argan oil products. E-commerce also enables manufacturers to educate consumers on product authenticity and benefits, boosting market adoption.

Rising Demand for Sustainable and Ethical Products

Sustainable sourcing practices and fair-trade certifications are gaining importance among environmentally and socially conscious consumers. Brands emphasizing ethical sourcing of argan oil are expected to capture significant market share in developed and emerging markets.

Market Segmentation

By Product Type

Pure Argan Oil
Blended/Infused Argan Oil Products

By Application

Haircare Products
Skincare Products
Cosmetics
Pharmaceuticals
Culinary/Dietary Use

By Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
Online Retail
Direct-to-Consumer (DTC) Channels

By Region

North America: Holds a leading share due to high consumer awareness and premium cosmetic consumption.
Europe: Significant growth fueled by organic and natural product trends in skincare and haircare.
Asia-Pacific: Fastest-growing region, driven by rising disposable incomes, urbanization, and expanding beauty industry in China, India, and Japan.
Latin America and Middle East & Africa: Emerging markets showing gradual adoption due to increasing awareness and preference for natural products.

Competitive Landscape

The argan oil market is moderately fragmented, with global and regional players emphasizing quality, authenticity, and product innovation. Companies are investing in certifications, sustainable sourcing, and marketing campaigns to strengthen brand credibility and appeal to discerning consumers.

Leading Companies Include:

Moroccanoil
Josie Maran Cosmetics
Argania
Melvita
The Body Shop
NOW Foods
Cliganic
Majestic Pure
Pura D’or
Desert Essence

Future Outlook

The global argan oil market is poised for sustained growth as consumers increasingly prioritize natural, sustainable, and multifunctional products. Expansion in cosmetics, haircare, dietary supplements, and e-commerce distribution will continue to drive market development. By 2032, argan oil is expected to solidify its position as a key ingredient in global health, beauty, and wellness markets, supported by rising consumer awareness and preference for premium natural products.

Read Full Research Study: https://marketintelo.com/report/argan-oil-market

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